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Shopify AI SEO Guide

A beginner-friendly course in 12 modules: improve products and collections, support your claims, understand AI discovery and build a realistic 90-day plan. Free to read; recommended app checks may cost credits.

Free exercise workbooks

All 12 lesson exercises, plus a survey plan and reporting template.

Download PDFDownload spreadsheet

PDF: print and write by hand. Spreadsheet: edit in Excel or import into Google Sheets. Keep completed copies private; answers are not uploaded.

Free interactive worksheetsShopify client workspace

12 lessons

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Module 1 · Start with your customers

  1. 1. Define your brand positioning

Module 2 · Back up your claims

  1. 2. Complete an evidence audit

Module 3 · Improve existing pages

  1. 3. Optimize products and collections

Module 4 · Match real demand

  1. 4. Build useful missing collections

Module 5 · Remove obstacles

  1. 5. Check technical SEO and AI access

Module 6 · Be useful

  1. 6. Answer real buying questions

Module 7 · Explain trade-offs

  1. 7. Write honest comparisons

Module 8 · Share something new

  1. 8. Publish responsible original research

Module 9 · Earn coverage

  1. 9. Develop ethical mentions and partnerships

Module 10 · Measure observations

  1. 10. Design repeatable AI visibility checks

Module 11 · Connect outcomes

  1. 11. Measure discovery, search and revenue

Module 12 · Make steady progress

  1. 12. Build a realistic 90-day plan