Lesson 12 of 12 · Module 12 · Make steady progress
Build a realistic 90-day plan
What it is
This is a flexible schedule, not a guarantee of results in 90 days. Address urgent risks immediately and scale to your actual capacity. Days 1–14: baseline and ownership. Confirm goals, valuable pages, customer groups, evidence gaps, collections, technical issues and analytics; assign accountable owners and record dated baselines. Days 15–30: accuracy and existing pages. Resolve consequential unsupported claims and urgent mobile/crawl blockers. Start with one product and collection; verify live purchase data. Days 31–45: justified collections. Create only pages with distinct intent, inventory and maintenance capacity. Consolidate overlapping ideas and check links/membership. Days 46–60: useful differentiated resources. Produce a guide, research brief or honest comparison your facts support; do not invent findings to meet dates. Days 61–75: relevant coverage. Send a manageable number of personalized useful pitches, track replies/disclosures and respect declined contacts. Days 76–90: review and reprioritize. Repeat a documented AI pilot when useful, compare consistent search/commercial metrics and note campaigns/model changes. Explain improvements, unknowns and next decisions. Worksheet: Workstream | Task | Owner | Dates | Priority | Effort | Dependency | Status | Completion evidence | Baseline. A completed task is verified work you control, such as publishing a sourced comparison—not an assistant recommending you tomorrow. Keep blocked tasks honest; course checkboxes do not automatically complete real business work.
Why it matters
Helpful resources • Free: your own document/spreadsheet and calendar. • Internal: Action Plan for plans grounded in saved issues, Content planning, Outreach, Client Reports. Sign-in, selected client and confirmed applicable credits required for paid actions. These do not promise automated Shopify edits or guaranteed sales. • Recheck linked official sources before changes; platform features and labels evolve. Finish the quiz, then choose one small action you can verify. Retakes are allowed; existing reward eligibility applies. A badge indicates learning completion, not professional certification, legal approval or guaranteed SEO results.
Free exercise workbooks
This lesson: 90 Day Plan.
PDF: print and write by hand. Spreadsheet: edit in Excel or import into Google Sheets. Keep completed copies private; answers are not uploaded.
✓ Good example
A fictional small retailer starts with one profile, an evidence audit and two page improvements, then reviews before scaling.
✗ Common mistake
Inventing research for a deadline or treating course completion as guaranteed sales by day 90.
You pass when: Your roadmap has owners, manageable dates, dependencies, evidence-based completion and a next-quarter review.