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Clean, Search-Friendly Web Addresses

Short lessons on page addresses (URLs) that customers and Google understand: wording, hyphens, HTTPS and site structure.

6 lessons

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Web addresses

  1. 1. Use descriptive page addresses
  2. 2. Separate words with hyphens
  3. 3. Use HTTPS on every page
  4. 4. Prefer folders over subdomains for related content
  5. 5. Keep addresses stable and redirect when you change them
  6. 6. Use campaign tags only on links you share