Lesson 1 of 6 · Web addresses
Use descriptive page addresses
What it is
A page address (URL) should say what the page is about, using the words a customer would search, like /furnace-repair or /plumber-austin.
Why it matters
Readable addresses help people trust the link before they click and give Google a small extra clue about the page topic.
✓ Good example
example.com/services/water-heater-installation
✗ Common mistake
example.com/page?id=4821&cat=7
You pass when: Every main service page has a short address made of real words.
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