Lesson 6 of 6 · Web addresses
Use campaign tags only on links you share
What it is
Campaign tags (UTM parameters like ?utm_source=facebook) tell your analytics where visitors came from. Add them to links in ads, emails and social posts, never to links between your own pages.
Why it matters
Tags on internal links break your analytics and create duplicate addresses for the same page.
✓ Good example
A Facebook post links to /spring-tune-up?utm_source=facebook&utm_medium=social.
✗ Common mistake
The site menu links to /contact?utm_source=menu.
You pass when: Internal links have no campaign tags.
Check it now with our free Tracking pixel checker.