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Technical SEO Basics for Small Business Sites

Make sure Google can reach, read and trust your site: error pages, redirects, robots rules, speed and structured data.

7 lessons

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Crawling

  1. 1. Block only what should stay private

Errors

  1. 2. Have a helpful 'Page not found' page
  2. 3. Find and fix broken links

Redirects

  1. 4. Use permanent (301) redirects, in one hop

Speed

  1. 5. Make pages load fast, especially on phones

Structured data

  1. 6. Describe your business with structured data

Code quality

  1. 7. Use real headings, lists and labels