Lesson 6 of 7 · Structured data
Describe your business with structured data
What it is
Structured data (schema.org markup, usually JSON-LD) labels facts like your business name, address, hours and reviews in a way machines read reliably.
Why it matters
It helps Google and AI assistants get your details right and can unlock richer search listings.
✓ Good example
LocalBusiness markup with the same name, address and phone as your Google Business Profile.
✗ Common mistake
Markup that lists an old address, or claims reviews that aren't shown on the page.
You pass when: Your homepage has valid LocalBusiness markup that matches your real details.
Check it now with our free LocalBusiness schema generator.