Lesson 4 of 7 · Redirects
Use permanent (301) redirects, in one hop
What it is
A 301 redirect says a page has moved for good. A 302 says it's temporary. Chains of several redirects slow pages down.
Why it matters
301s pass the old page's value to the new one. Long chains waste time and can be dropped by crawlers.
✓ Good example
http://example.com goes straight to https://example.com in one 301.
✗ Common mistake
http → https → www → /home, four hops.
You pass when: Main pages reach their final address in one permanent redirect.
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