Google Business Profiles Add Four Dietary Attributes for Restaurants

What happened

Google is rolling out new dietary attributes for local restaurants in Google Business Profiles, according to Search Engine Roundtable.

The additions are gluten-free, dairy-free, halal and kosher. Vegetarian and vegan attributes were already available.

The source does not confirm when the rollout will be complete or whether the new options are available to every restaurant.

Our take

In our view, these attributes offer restaurants another way to communicate their dietary offerings to potential customers. For local businesses and their agencies, accuracy should take priority: select only attributes the restaurant can substantiate.

What to do

1. Check your restaurant’s Google Business Profile for the new dietary attributes.
2. Confirm applicable options with the restaurant’s team before adding them.
3. If the attributes are not available, check again later; the source describes an ongoing rollout.

Source: Search Engine Roundtable