Lesson 2 of 5 · Types
Pick the most specific type
What it is
Use the most specific schema type that fits, e.g. Plumber or HVACBusiness instead of plain LocalBusiness.
Why it matters
Specific types give clearer signals about what you do.
✓ Good example
"@type": "Plumber"
✗ Common mistake
"@type": "Thing"
You pass when: Your schema uses a specific business type.
Check it now with our free LocalBusiness schema generator.