Lesson 3 of 5 · Details
Match name, address, phone and hours
What it is
Schema details must match what's visible on the page and on your Google Business Profile.
Why it matters
Mismatched details create confusion about which information is correct.
✓ Good example
Same phone number in schema, footer and Google profile.
✗ Common mistake
Old address in schema after a move.
Try it: spot the mismatch
- Website: Smith Plumbing LLC · 12 Oak St · (217) 555-0100
- Google: Smith Plumbing LLC · 12 Oak St · (217) 555-0100
- Yelp: Smith & Sons Plumbing · 12 Oak St Ste 4 · (217) 555-0199 Mismatch
You pass when: Name, address, phone and hours match everywhere.
Check it now with our free Schema markup checker.