Lesson 4 of 5 · Descriptions
Match what the searcher wants
What it is
Write the title and description around the reason someone is searching: price, speed, trust, location.
Why it matters
When the snippet answers the question in someone's head, they click you over the competitor.
✓ Good example
A 'roof repair cost' page mentions free estimates and typical price ranges.
✗ Common mistake
A cost page whose description only talks about company history.
You pass when: Titles and descriptions mention the service, the place and a reason to choose you.