Lesson 4 of 6 · Sitemaps
Help images and videos get found
What it is
Image and video details can be added to your sitemap or structured data so they can appear in image and video search. (Separate 'mobile sitemaps' were for old feature phones and are no longer needed.)
Why it matters
Project photos and how-to videos can bring in searchers who never see your text listing.
✓ Good example
Video markup on your 'how to reset a breaker' video page.
✗ Common mistake
Videos only inside a pop-up gallery search engines can't reach.
You pass when: Important images and videos are on crawlable pages with descriptive details.