Lesson 2 of 5 · Research
Pick keywords you can win
What it is
Balance how many people search a phrase with how hard it is to rank. Specific local phrases are often easier and convert better.
Why it matters
A new site rarely beats national brands for one-word terms, but can win '24 hour locksmith in Boise'.
✓ Good example
Going after 'gutter cleaning Round Rock' before 'gutters'.
✗ Common mistake
Spending a year chasing 'insurance'.
You pass when: You have target phrases a small site can realistically rank for.
Check it now with our free Local keyword finder.