Lesson 4 of 5 · Placement
Put the phrase where it matters
What it is
Use the main phrase in the page title, main heading, the first paragraph, the address and naturally in sub-headings.
Why it matters
These spots tell people and search engines at a glance what the page covers.
✓ Good example
Title, H1 and address all mention 'tile roof repair'.
✗ Common mistake
The phrase only appears in the footer.
You pass when: The main phrase appears in title, heading and opening text.
Check it now with our free Meta tag generator.