Lesson 3 of 5 · Placement
One main topic per page
What it is
Give each important search phrase its own page, and don't make several pages target the same phrase.
Why it matters
Two pages chasing the same phrase split their strength ('keyword cannibalisation'), and neither ranks well.
✓ Good example
Separate pages for drain cleaning, sewer line repair and water heaters.
✗ Common mistake
Five near-identical 'plumber in [suburb]' pages with only the city swapped.
You pass when: Each main phrase has exactly one page aimed at it.