Lesson 5 of 5 · Placement
Write naturally — forget keyword density
What it is
Old advice said a keyword should be about 3% of the words. Modern search understands related words and meaning; repeating a phrase over and over hurts.
Why it matters
Stuffed text reads badly, loses customers and can be treated as spam.
✓ Good example
Mentions 'roof repair', 'leaks', 'shingles' and 'storm damage' naturally.
✗ Common mistake
'Our roof repair Dallas roof repair team does roof repair in Dallas.'
You pass when: Text reads naturally when spoken aloud.