Lesson 2 of 6 · Quality
Keep it original
What it is
Don't copy text from manufacturers, competitors or your own other pages. Write in your own words with your own examples.
Why it matters
Duplicate text gives Google no reason to show your page over the original.
✓ Good example
Location pages with local jobs, local photos and local details.
✗ Common mistake
20 suburb pages with identical text and the city name swapped.
You pass when: Main pages have text you can't find elsewhere online.