Lesson 1 of 6 · Quality
Write for people first
What it is
Google rewards content that genuinely helps: answers questions, shows real experience and makes the next step clear.
Why it matters
Helpful pages earn rankings, links and calls; generic filler pages earn none of those.
✓ Good example
A water heater page with signs of failure, typical costs, photos of your own jobs and a booking button.
✗ Common mistake
300 words of 'we are the best' with stock photos.
You pass when: Each page answers the questions customers ask you on the phone.