Lesson 5 of 6 · Freshness
Keep important pages up to date
What it is
Review key pages at least yearly: prices, photos, offers, staff, service areas and dates.
Why it matters
Out-of-date details lose trust, and fresh, accurate content signals an active business.
✓ Good example
Pricing page updated this year with current rebates.
✗ Common mistake
A '2019 specials' banner still on the homepage.
You pass when: Main pages were reviewed in the last 12 months.