Lesson 6 of 6 · Formatting
Use bold for readers, not robots
What it is
Bold (strong) text can highlight key facts like prices or guarantees. It's for readability, not a ranking trick.
Why it matters
Bolding keywords everywhere looks spammy and makes the page harder to read.
✓ Good example
**Free estimates** and **same-day service** bolded once each.
✗ Common mistake
Every mention of 'plumber' bolded.
You pass when: Bold is used sparingly for the most important facts.