Lesson 3 of 6 · Structure
Use one main heading and clear sub-headings
What it is
Give each page a single main heading (H1) and break the content into sections with sub-headings (H2, H3) that are short and descriptive.
Why it matters
Headings help skim-readers find their answer and help search engines understand the page's sections.
✓ Good example
H1 'Furnace Repair in Omaha', then H2s for signs, cost, process and FAQs.
✗ Common mistake
No headings, just one long block of text.
You pass when: A skim of the headings tells you what the page covers.