Lesson 2 of 5 · Rules
Don't filter or pay for reviews
What it is
Never only ask customers you expect to be positive, and never offer rewards for reviews.
Why it matters
Review gating and incentives break platform rules and can get reviews removed.
✓ Good example
Asking every customer the same way.
✗ Common mistake
'Leave 5 stars and get $20 off.'
Try it: which request is allowed?
You pass when: Your process asks every customer equally, with no reward.