Lesson 3 of 5 · Trust
Show real proof
What it is
Add job photos, named reviews, licence numbers, prices or price ranges, and what happens on a visit.
Why it matters
Proof separates you from template pages and is what people look for before calling.
✓ Good example
A photo gallery of real jobs in named towns plus three quoted reviews.
✗ Common mistake
Stock photos and 'We are the best in the area!'
Try it: add proof
0 of 5 proof items — add moreYou pass when: At least three pieces of specific, checkable proof on the page.