Lesson 2 of 5 · Content
Answer the question first
What it is
Open with who you help, where, and how fast — in the first two sentences — then go into detail.
Why it matters
Visitors and AI assistants both decide in seconds whether a page answers them.
✓ Good example
'We clear blocked drains across Stark County, usually the same day, from $129.'
✗ Common mistake
'Welcome to our website! Family owned since 1987...'
Try it: first impression
Welcome to the website of Maple Leaf Plumbing & Heating! We are a family owned company that has proudly been in business for many years...
Visitor knows what, where and how fast: No
You pass when: The first paragraph states the service, area and next step.
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