Lesson 1 of 5 · Pages
One page per service
What it is
Each core service (drain cleaning, water heater repair) gets its own page with its own title, heading and answers, instead of one long 'Services' list.
Why it matters
Google matches searches to pages. A page about everything ranks for nothing in particular.
✓ Good example
/drain-cleaning with its own title 'Drain Cleaning in Canton, OH | Maple Leaf Plumbing'.
✗ Common mistake
A single /services page listing 14 services as bullet points.
Try it: title length
smithplumbing.com
Drain Cleaning in Springfield, IL | Smith Plumbing
50 characters — Good length
You pass when: Every service you want calls for has its own page.
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