Lesson 6 of 11 · Worked examples
Worked example: a local videographer's profile
What it is
Fictional Northlight Motion Studio travels to client locations in Canton and Massillon to film business videos. It hides its non-customer-facing home address and uses truthful service areas. An editing-only online business would not qualify on those facts alone. Category: choose the closest currently available category for its actual main video-production work. Do not select a client's industry, such as Restaurant, to attract restaurant projects. Services to add: • Business introduction video: planning, filming at the premises and an agreed edited deliverable; length and usage rights confirmed in the quote. • Customer testimonial filming: interview preparation, recording, lighting and sound; participants' permissions required. • Event highlight filming: coverage of agreed parts of the event and an edited highlight; music rights, filming permission and turnaround agreed in advance. Media to add: a real behind-the-scenes camera setup; the crew at an approved shoot location; an interview-lighting arrangement without private client information; and a short portfolio clip cleared for this advertising use. Get permission for locations and identifiable people, and ensure music, footage and logos are licensed for the upload. Sample Update: 'A useful testimonial starts with a clear customer question, not a sales script. Our Canton interview shoots include sound and lighting setup. We agree the interview plan, captions and deliverables before filming. See our testimonial service to enquire.' Sample video storyboard, within Google's 30-second limit: 0–5 seconds, real filming setup; 5–15 seconds, a permitted interview excerpt; 15–25 seconds, finished footage; 25–30 seconds, the crew at work. Keep the footage accurate and easy to understand; don't invent client results. Google's current limits are up to 30 seconds, 75 MB, and 720p or higher. Official reference: Photo and video requirements.
Why it matters
Customers need evidence of the videographer's actual work and a clear understanding of the deliverables—not unsupported promises about views, leads or revenue.
✓ Good example
A licensed excerpt of a genuine project, an accurate service description and a link to a relevant portfolio page. A longer full film remains on the business website rather than being forced into the short profile-video format.
✗ Common mistake
Stolen showreels, unlicensed music, deepfake testimonials, claims such as 'guaranteed 1 million views', or uploading footage from a client project without permission.
You pass when: You can list genuine video services, plan a permission-cleared short clip and describe deliverables without making invented outcome claims.