Lesson 1 of 5 · Setup

Choose the right primary category

What it is

Your primary category is the single biggest profile setting. Pick the most specific one that matches your main service.

Google uses it heavily to decide which searches you appear for.

✓ Good example

'Plumber' for a plumbing company; 'Emergency locksmith service' if that's the core business.

✗ Common mistake

'Contractor' for a plumber.

You pass when: The primary category matches the service most customers search for.