Lesson 2 of 5 · Setup
Complete every field
What it is
Fill in services, hours (including holiday hours), service areas, attributes, description and opening date.
Why it matters
Complete profiles give Google more to match and customers more reasons to choose you.
✓ Good example
Services listed with short descriptions and accurate holiday hours.
✗ Common mistake
Hours missing and no services listed.
Try it: thin vs complete profile
Smith Plumbing
Contractor
Hours unknown · No services · 2 photos
You pass when: No empty fields that apply to your business.
Check it now with our free Google Business Profile checker.