Lesson 3 of 11 · Services and products
Add services with useful descriptions and prices
What it is
Services explain the work customers can book. Put individual activities here rather than creating a new business category for every task. 1. Open the profile you manage in Google Search or Maps. Select Edit services. If it is missing, check both surfaces; availability depends on the profile and category. 2. Under the relevant category, select the suggested services you actually perform. Use Add more services or Add custom service for a missing genuine offering. 3. Use a plain service name, then add an accurate description and price in the separate fields if offered. Do not put phone numbers, prices or promotional slogans in the service name. 4. Save, then check what customers see. Google may review or reject entries. Keep discontinued services and obsolete prices up to date. Description recipe: what is included + who it is for + where/how it happens + any important limits. State 'from' prices only when genuine, and explain what changes the quote. If a service is always quoted individually, say so rather than inventing a price. Fictional plumbing example: 'Drain cleaning' — 'Clearing accessible blocked household drains in Canton and North Canton. We assess the blockage before quoting; excavation and replacement pipework are quoted separately.' Official reference: Manage your services.
Why it matters
Specific, honest service descriptions help customers decide whether to contact you. They are not a licence to repeat a city and keyword dozens of times, and do not guarantee a ranking improvement.
✓ Good example
Fictional photographer: 'Business headshots' — 'On-location portraits for small teams in Canton. Includes a planning call and selected edited digital images. Team size, travel and image licensing are confirmed in the quote.' Fictional videographer: 'Customer testimonial filming' — 'Interview recording at your premises, with sound and lighting setup. Editing, captions and deliverables are agreed before filming.'
✗ Common mistake
Service name: 'BEST CHEAP PHOTOGRAPHER CANTON $99 CALL NOW'. Listing drone filming without providing it, advertising unlimited revisions when the contract limits them, or claiming every package includes usage rights that are not included.
You pass when: You have added the services you genuinely provide, checked descriptions for accuracy and used only supportable prices and inclusions.