Lesson 5 of 5 · Structure
Give AI pages it can cite
What it is
When an assistant cites a business, it usually links to a service, location or comparison page instead of the homepage.
Why it matters
A thin or messy site gives the assistant nothing specific to point to, so you are not picked.
✓ Good example
A separate page for water heater installation with a clear heading, a plain answer at the top, and service-area details.
✗ Common mistake
One "Services" page listing everything in a single paragraph.
You pass when: Each main service and town has its own clear page that answers the question at the top.
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