Lesson 4 of 5 · Authority
Get featured on other local sites
What it is
A fair "best of" article on a respected local site, such as a news site, chamber or community blog, can include your business.
Why it matters
It builds local relevance, earns a quality link and strengthens trust, so it helps both AI answers and Google rankings.
✓ Good example
A Canton community blog publishes "Five things to ask a plumber before you hire", featuring several local firms.
✗ Common mistake
Paying for spammy "top 10" directories that nobody reads.
You pass when: You have pitched one honest comparison article to a respected local site.
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