Lesson 2 of 5 · Trust
Make your business easy to understand
What it is
Assistants recommend businesses they can describe confidently: who you are, what you do, where you work and why you are trusted.
Why it matters
Mixed names, phone numbers or vague service areas make an assistant less sure, so it picks someone clearer.
✓ Good example
Maple Leaf Plumbing & Heating uses the same name, address and phone on its site, Google profile and directories, and lists the towns it serves.
✗ Common mistake
"Serving the greater area" with no towns named, and an old phone number on half your listings.
You pass when: Your name, address and phone match everywhere, and your site names every town you serve.
Check it now with our free LocalBusiness schema generator.