Lesson 8 of 28 · Structured data
Service schema on each service page
What it is
Service schema marks a page as describing one specific service, who provides it and where.
Why it matters
It helps AI match very specific questions ('who fixes tankless water heaters in Springfield?') to the right page.
✓ Good example
/water-heater-repair has Service schema naming the service, Springfield as area served and Smith Plumbing as provider.
✗ Common mistake
One 'Services' page listing twelve services in a single paragraph.
You pass when: Each service has its own page with Service markup.
Check it now with our free Schema markup generator.