Lesson 7 of 28 · Structured data
LocalBusiness schema on your homepage
What it is
Schema is hidden code that states facts — name, address, phone, hours, area served — in a format machines read perfectly.
Why it matters
AI tools and Google cross-check these facts with your Business Profile. Matching, machine-readable details build confidence that you are who you say you are.
✓ Good example
LocalBusiness (or Plumber) schema with the exact same name, address, phone and hours as Google.
✗ Common mistake
No schema, or schema from an old theme still showing a previous address.
Try it: what machines see
Smith Plumbing… call us… we're open… somewhere in Springfield (machines have to guess)
You pass when: Name, address, phone, hours, area served and location match your Google Business Profile exactly.
Check it now with our free LocalBusiness schema generator.