Lesson 21 of 28 · Content AI can quote
Show the real people behind the business
What it is
An About page with the owner's name, licences, years in business, team photos and memberships.
Why it matters
Experience and trust are major signals. AI tools prefer recommending businesses that clearly exist and are qualified.
✓ Good example
'Mike Smith, licensed master plumber #058-123456, 22 years in Springfield' with a team photo.
✗ Common mistake
'We are a team of professionals' with a stock image.
You pass when: Owner name, licences, years in business and photos build trust.