Lesson 20 of 28 · Content AI can quote
Put the answer near the top
What it is
Start each page with a plain sentence that answers what, where, how much and how fast.
Why it matters
AI answers are built from short, clear statements. If the answer is buried under a long intro, it's skipped.
✓ Good example
'Smith Plumbing offers 24/7 emergency plumbing across Springfield, IL, usually on-site within 60 minutes, from $149.'
✗ Common mistake
'Welcome to our website! Since 1998 we have been passionate about…'
Try it: what the assistant says
You: Best emergency plumber in Springfield, IL?
Popular options include Rapid Rooter and Prairie Plumbing, which have many recent reviews and clear service details.
You pass when: Each page answers 'what, where, how much, how fast' in the first paragraph.