Lesson 19 of 28 · Content AI can quote
Service-area pages with real local detail
What it is
Pages for the towns you serve, with genuine local detail: jobs done there, local photos, typical issues in that area.
Why it matters
Copy-paste town pages are ignored. Real local detail proves you actually work there.
✓ Good example
'Chatham: older homes here often have galvanised pipes — here's a recent repipe we did on Walnut St.'
✗ Common mistake
Twenty pages where only the town name changes.
You pass when: Town pages show local jobs, photos or landmarks — not copy-pasted text.