Lesson 13 of 28 · Google Business Profile
Add fresh photos and posts
What it is
Regular new photos of real jobs, your team and vehicles, plus short updates or offers posted to your profile.
Why it matters
Fresh activity signals that you're open and busy. It also gives AI more real detail about the work you do.
✓ Good example
New job photos weekly and a post each month, like a seasonal furnace-check offer.
✗ Common mistake
Three stock photos from 2019 and no posts.
You pass when: New photos and a post at least monthly.