Lesson 12 of 28 · Google Business Profile
Same name, address and phone everywhere
What it is
NAP means Name, Address, Phone. These should be written the same on your website, Google, Bing, Apple, Yelp and directories.
Why it matters
AI tools join information from many sources. Mismatched details look like two different businesses and weaken trust in both.
✓ Good example
'Smith Plumbing LLC, 12 Oak St, Springfield, IL, (217) 555-0100' everywhere.
✗ Common mistake
Old suite number on Yelp, a tracking number on Google, and 'Smith & Sons' on the website.
Try it: spot the mismatch
- Website: Smith Plumbing LLC · 12 Oak St · (217) 555-0100
- Google: Smith Plumbing LLC · 12 Oak St · (217) 555-0100
- Yelp: Smith & Sons Plumbing · 12 Oak St Ste 4 · (217) 555-0199 Mismatch
You pass when: Same details on your site, profile and major directories.