Lesson 22 of 28 · Technical basics
Fast on mobile
What it is
Your pages should load quickly on a normal phone connection.
Why it matters
Slow pages lose customers and are crawled less often. Most local searches happen on phones.
✓ Good example
Pages load in under 3 seconds, with images sized for phones.
✗ Common mistake
A 12 MB homepage video that takes 9 seconds on 4G.
Try it: load time
About 45% of mobile visitors may give up before it loads (illustrative).
You pass when: Pages load in under 3 seconds on a phone.