Lesson 9 of 28 · Structured data
Answer real customer questions
What it is
A short FAQ on key pages, answering the exact questions customers ask, with FAQ schema around it.
Why it matters
People ask AI tools questions. Pages that already contain clear question-and-answer pairs are easy for them to quote.
✓ Good example
'How much does a water heater replacement cost in Springfield?' — 'Most cost $1,200–$2,400 installed…'
✗ Common mistake
Vague FAQs like 'Why choose us? Because we care.'
You pass when: Real questions customers ask, answered in 2–3 sentences.
Check it now with our free Schema markup generator.