Lesson 4 of 6 · Keywords
Track the right keywords
What it is
Track the services people actually search for, with and without the city name.
Why it matters
Tracking vanity terms wastes effort; tracking buying searches shows real progress.
✓ Good example
'furnace repair', 'furnace repair canton oh'
✗ Common mistake
'best family-owned company'
You pass when: Your tracked list matches your money services.
Check it now with our free Local keyword finder.