Lesson 1 of 6 · Basics
Location changes results
What it is
Local results change with the searcher's exact location — even street by street.
Why it matters
A single 'rank' number hides how you perform across your service area.
✓ Good example
Checking rankings from several points around town.
✗ Common mistake
Searching from your own office and assuming that's what everyone sees.
You pass when: You check rankings from more than one location.
Check it now with our free Where do I rank?.