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Lesson 1 of 5 · Titles

Give every page its own title

What it is

The page title is the clickable headline in search results and the browser tab. Each page needs a different one that says what the page offers.

Why it matters

Duplicate titles make pages compete with each other and make it hard for searchers to pick the right one.

✓ Good example

'Water Heater Repair in Tulsa | Smith Plumbing'

✗ Common mistake

'Home' or the same business name on every page.

You pass when: No two pages share a title.

Check it now with our free Meta tag generator.