Lesson 5 of 5 · Conversion
One clear next step
What it is
Put a click-to-call button and a short form near the top and again at the end.
Why it matters
Rankings only matter if visitors can easily contact you, especially on phones.
✓ Good example
A sticky 'Call now' button on mobile and a 3-field quote form.
✗ Common mistake
A contact page link buried in the footer.
You pass when: A visitor can call or request a quote without scrolling far.