Lesson 25 of 28 · Technical basics
Unique titles and descriptions
What it is
Every page has its own title and description, starting with the service and city.
Why it matters
Titles are the first thing Google and AI read to understand a page, and what people see in results.
✓ Good example
'Drain Cleaning in Springfield, IL | Smith Plumbing'
✗ Common mistake
Every page titled 'Home'.
Try it: title length
smithplumbing.com
Drain Cleaning in Springfield, IL | Smith Plumbing
50 characters — Good length
You pass when: Each page has its own title with service + city.
Check it now with our free Meta tag generator.