Lesson 15 of 28 · Reviews and reputation
Earn new reviews every month
What it is
Ask every happy customer for a Google review with a direct link, by text or email after the job.
Why it matters
Number of reviews, how recent they are and rating are some of the strongest signals for both Maps and AI recommendations.
✓ Good example
8–12 new reviews a month, every month, from a simple text after each job.
✗ Common mistake
40 reviews in one week two years ago, nothing since.
You pass when: New Google reviews every month, not in bursts.